WeChat has taken China by storm. It is an important part of everyday life for the 550 million monthly active users who are largely Mainland residents, and a vital channel for millions of business accounts hoping to lure Chinese consumers to buy the wares.
Yet for many brands, harvesting a WeChat account is little more than giving away some free stuff and sending regular messages that get lost in the sea of promotions in the Subscription folder, or weekly Service messages that are seen, but often mean little to the audience.
Unfortunately, just translating Facebook and Twitter posts, or even regurgitating a Weibo strategy typically won't bare much fruit on WeChat. Chinese are unlike consumers in other markets and WeChat is different to any other social network, so it's a good idea to devise a WeChat marketing plan from the ground up.
Original article on China Skinny.