KWANPEN Store by Betwin Space Design, Busan – South Korea

KWANPEN is a hand-made handbag brand based in Singapore. This is the third store to be opened at Lotte Department Store in Pusan, Korea. Concerning its location, we tried to focus on moderation rather than expression of its identity. The whole atmosphere needs to keep its dignity while welcoming the customers to access without hesitation. We tried not to design a form or structure to force the brand identity. The design language we used is about co-existence. There are well-balanced coexistence of soft&sharp, easy&luxury, relaxation & dignity. The space provides charming experience with afterimage of products.

Design Betwin Space Design / Design Director: Hwan-woo Oh
Photography: Pyo-joon Lee