"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." -Seth Godin
The meaning of the word "brand" is often misunderstood because it is intangible by nature. However, it is every company's most valuable asset! Higher brand value translates into an increase in market share, higher margins, customer loyalty and shareholder value. On average, Fortune 500 companies hold 50% of their market value in "intangible assets", read: brand value.
We understand the importance of branding and offer the following services to our clients in order to maximise their brand value: